Release Date: Mar 31, 2009
Record label: Atlantic
There’s a slim chance you haven’t yet heard ”Right Round,” the current radio behemoth from Sunshine State rapper Flo Rida that has already hit No. 1 on three continents. Indeed, it would take a monklike level of pop cultural abstinence to avoid the swaggering, bass-heavy anthem, improbably based on the 1984 camp classic ”You Spin Me Round (Like a Record)” by rouged British dance-poppers Dead or Alive.
Standing for "Route of Overcoming the Struggle," R.O.O.T.S. is an especially unreasonable title for Flo Rida's follow-up to Mail on Sunday, the album featuring megahit "Low." With the handful of plaintive or reflective numbers included here all being forgettable and dull, it's way too noble a title, one that points out all the album's shortcomings. The autobiographical opener, "Finally Here," seems bemused by life's journey, not in awe, and "Rewind" is a hackneyed closer with a thin "turn back time" metaphor supported by Wyclef's pathos for hire.
There's no stopping Flo Rida. His 2008 debut single, Low, topped charts around the world, and the Dead or Alive-referencing Right Round, the first single taken from this second LP, has repeated the trick. It doesn't seem to matterthat the 29-year-old Tramar Dillard is stylistically in thrall to other southern US rappers, or that he has little to say that's fresh.