Album Review: Mail On Sunday by Flo Rida

If you've heard the Billboard Hot 100 number one single "Low," a DJ Montay-produced track featuring T-Pain, you know the deal: Flo Rida is not a new female member of the Ruff Ryders, but a male rapper with a husky but not imposing voice who has obvious pride for the state he calls home. On Mail on Sunday, he shows flashes of virtually every point in the history of Florida hip-hop, from Miami bass, 2 Live Crew, and Poison Clan to Trick Daddy and Rick Ross. Though Flo Rida has his own identity -- for all the tough talk and the automotives fixation, he does come off as big-hearted, and he could just as easily make an R&B album -- and covers more bases than what is typical from other mainstream-yet-street rap albums of 2007 and 2008, he's not nearly as distinctive as any of his predecessors.

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T.I.’s swagger, Bone Thugs and Harmony’s cadences and T-Pain’s vocoder steez combine on this album, which seems to be a composite of the top five rappers of 2007 and a few others from a few years before. His subjects are the standard sex/money/hustler/romance/gangster fantasies, and all the new-millennium fast life references you expect. Producer Timbaland finds a bit of new spice to mix into his techno-cauldron of R&B rap funk on Elevator.

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Judging from Mail on Sunday, Flo Rida’s auspicious debut, it’s abundantly clear that this Sunshine State-hailing rapper plans to upkeep that steady party vibe he unleashed with the omnipresent anthem ”Low,” featuring T-Pain. His guests on Sunday bring ferocious beats (like will.i.am on ”In the Ayer”) and infectious hooks (Sean Kingston on ”Roll”) — while producer J.R. Rotem intoxicates with ”Ms.

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