Release Date: Feb 24, 2015
Record label: Mass Appeal
In 2014, Nas and Mass Appeal Magazine announced the formation of Mass Appeal Records. Since then, much of the buzz has been about rostermate Fashawn and the inevitable release of The Ecology. In 2009, the Fresno, California emcee made major headwaves with his debut Boy Meets World, making him a hot commodity on the Indie circuit. Prior to its release, Mass Appeal delayed The Ecology at least once — in October — to fully maximize the fully justifiable hype surrounding Run The Jewels 2.
P.O.S. :: Chill, dummyDoomtree RecordsAuthor: Patrick TaylorI've been a fan of Stefon "P.O.S." Alexander since his debut nearly 10 years ago. On "Audition" and 2009's "Never Better," he proved himself to be one of the few artists who could successfully meld punk rock and hip-hop. Fellow Minnesotans ….
Appearing on stage with Nas at last year's SXSW could have been a blessing or a curse for Fashawn. Of course, Fashawn's eventual signing to Nas' Mass Appeal roster alongside Run the Jewels helped to bring more attention to the Fresno, CA MC beyond his loyal cadre of supporters, but with his sophomore album already being highly anticipated, it could have placed unmatchable expectations on the record. Thankfully, The Ecology lays waste to this theory.After all, it's been nearly six years since Fashawn dropped his debut LP, Boy Meets World, which heralded all types of potential.
Fashawn has been around for more than decade now. The Frenso, Calif. MC caught the attention of hip-hop heads with his 2009 debut album, Boy Meets World, an album that’s packed with real world commentary from the perspective of a Black child coming of age in urban America. On songs like “The Ecology,” “Freedom” and “Life As A Shorty,” to name a few, Fash’s fierce flow and gripping narrative offers hope to a marginalized group of people.