Release Date: Jul 28, 2009
Record label: Black and Greene
Genre(s): Indie, Rock
Not to dwell on the obvious, but Drug Rug is a particularly fitting name given the playful psychedelic touches and overall expulsive charms of the band's second full-length, Paint the Fence Invisible. It evokes that distinctly childlike sensation of spreading not some but all of the toys across the floor and creating a domain where Lego people or Matchbook cars can come to life. Only in this case the toys are drugs.
The world didn't need another romantic blues-rock combo; surely not one from Massachusetts, anyway. That said, Drug Rug managed to juice a bit of feeling and a couple of pretty great string-benders out of the too-familiar sound on their self-titled debut. It's a fine listen, but it's the kind of record where you could feel as though you were digging on the constituent elements-- Sarah Cronin's voice, the neo-primitive production, the occasional guitar stab-- rather than taking in a fully functioning song at play.
When the historians make their final account of the neo-psychedelic movement, Drug Rug’s Paint the Fence Invisible should stand as an important album, a signpost of roughly when the genre imploded. Or to employ another metaphor, the overcrowded post-music industry indie-rock scene has begun to cannibalize itself. Gorged on the flesh of second-(and third-) generation roots and psychedelic rock, the latest in the genre are, in a way, too relevant—hyper-aware of their own hype and their connections to acts that have risen from blog-darling status to that weird in-between place where Rolling Stone reviews your albums but most of the world still doesn’t know who the hell you are (see also Wolf Parade, Cotton Jones, and Wild Light).