Release Date: Jun 11, 2012
Record label: Anticon
Genre(s): Electronic, Rap
Adam Drucker is the least likely of all possible pop stars. Under the moniker Doseone, he’s best known in the world of “underground hip-hop” (if that even means anything anymore). In fact, as co-founder of the hip-hop label Anticon, he has helped to found some of these leftfield groups in the first place. He’s a weird prospect.
‘Different’ is the word being used about this album, and with good reason. For his first solo release, Doseone has decided to abandon rap in favour of drunk singing, which was then edited while sober. The result is an alien funk, in which scampering beats collide with wistful vocal lines. Doseone was apparently trying to create music that was equal parts considered and impulsive.
Not many artists this side of M.I.A. have done more to help smear the lines between hip-hop and electronic than Adam Drucker. Across two-dozen-plus releases as a solo artist and as a member of groups like cLOUDDEAD, Subtle, Themselves and 13 & God, Drucker (aka Doseone) injected a sleek lyrical flow into his jagged, clinical beats. On his fifth solo LP, G is for Deep, the California-via-Ohio-via-Idaho wunderkind ditches his trademark helium-rap for something resembling actual singing.