Release Date: Aug 7, 2015
Genre(s): Pop/Rock
Record label: Epic
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It’s been a long wait for Don Broco to release their second album after since 2012’s The problem for this is that it’s the sort of genre that can be formulaic quite easily. Acts like All Time Low and You Me At Six litter the alternative rock wasteland and while they enjoy varying degrees of success, I find them no more original than some of the pop acts that might generate such scorn from their fans. The presence of guitars does not make something any easier to swallow.
Bedford’s finest breached the Top 30 with their 2012 debut’s blend of alt.rock and shiny pop – Busted crossed with Biffy Clyro and the Red Hot Chili Peppers. Three years on, this second album is audibly designed to broaden their appeal. Presumably with an eye on the 1975’s success, they’ve ditched the heavier riffola for a new sound that feeds 80s pop through a radio-friendly filter, emerging as a machine-polished blend of Duran Duran and Level 42.
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