Release Date: Jul 20, 2018
Record label: !K7
Genre(s): Electronic, House, Club/Dance, Left-Field House, Neo-Electro
The Swedish producer known as DJ Seinfeld first began receiving attention in 2016, not only for his eye-catching moniker, but also for his tunes, which were as rough-edged as they were bittersweet. While everything about his aesthetic, from his track titles and sleeve artwork to his association with a lo-fi house trend filled with similar troublemakers, smacks of irony, his music is actually quite good, and certainly displays more of a reverence for classic deep house than it might appear on the surface. His installment of !K7's long-running DJ-Kicks series begins with "I See U," essentially an ambient echo of the heartbreaking title track to his astonishing 2017 debut album, Time Spent Away from U.
Armand Jakobsson, better known as DJ Seinfeld, would likely be the first to admit that the "lo-fi house" tag attached to producers such as himself, Ross From Friends and DJ Boring has been both a blessing and a curse. Naysayers have suggested that the sound values style over substance and that the jokey aliases devalue the work of the artist making it. But lo-fi house's popularity over the past couple years has been a boon for Jakobsson's own profile.