Release Date: May 17, 2019
Record label: Epic
The creep of positivity culture has been steady and relentless. It has become a dominant modality of Instagram influence and global culture ever since the publication of Rhonda Byrne's The Secret and among its most ardent benefactors (and beneficiaries) is DJ Khaled. For years, he has blended be-your-best-self mantras with middling music to great fame and, presumably, growing wealth; he even published a book detailing his "keys to success." In the Snapchat era, Khaled's vague, emphatic preaching made him an intriguing public figure beyond music.
Simply put, DJ Khaled has been orchestrating the same album since his 2006 debut Listennn… the Album. Whether it’s the glitzy hit single with a poppy chorus or the gangsta-turnt-gentleman R&B with about six crooners, Mr. We The Best has become a master chef at operating Hip Hop's ultimate cookie cutting machine. Unsurprisingly, thanks to the build-up we just gave you, his eleventh studio album Father of Asahd is no exception.