Release Date: Apr 4, 2015
Record label: N/A
Curren$y is such a niche artist that he can seemingly vanish into the air like the weed smoke he so lovingly describes even when he's still active. The New Orleans native tours regularly and continues to release quality projects like last year’s The Drive In Theater, 2013’s New Jet City, and 2011’s Alchemist joint-effort, Covert Coup, but hasn’t been able to duplicate the bite of his 2010 breakthroughs, Pilot Talk and Pilot Talk II. News of the third installation’s arrival sparked more interest than he'd enjoyed in awhile, as those outside of his core fanbase were curious to see if the next volume would do the series justice.
Coming from someone who makes everything he does look easy, there’s something unusual about the circumstances surrounding Curren$y’s Pilot Talk III. Given the success of the first two Pilot Talk releases (dropped within months of each other in 2010), the supremely smooth New Orleans rapper and Jet Life leader was left no choice but to devise a worthy third installment — and once work on it officially began, it took him around two years to finish. Curren$y is supposed to be this stress-free “weed rapper” who loves luxurious instrumentals that enable him to flow freely.
There is something invigorating about hearing a rapper who seems to enjoy fame. A quick glance at the roster of today’s biggest rap stars and you’ll find artist after artist engulfed in the cosmic misery of achieving an empty life of status, strippers, and the inability to cop a latte at Starbucks without being recognized. The terminal bleakness of the good life might be millennial rap’s signifying spirit, but it can be a little exhausting if you prefer your rap music to be about enjoying the spoils of fame.
When hopefuls aren’t scrounging Youtube for the next “Curren$y-type-beat,” detractors keyboard-hurl at Curren$y the missive that his rhymes rarely vary in subject matter. But Spitta is not only immune to how many metaphorical likes he receives, the man wears it like a badge of honor. The list of protégés having successfully broken away from a major label conglomerate and amassed a loyal following is almost nil in the grand scheme, and Curren$y has done so by remaining steadfast to his entrepreneurial approach: the ability to flood the web with an endless supply of music, thus achieving both critical and stoner critical mass without spoiling his J.E.T.