Release Date: Oct 21, 2014
Record label: Hyperdub
Genre(s): Electronic, Downtempo, Garage, Dubstep
Across her two LPs to date - 2012’s Playin’ Me and this, its follow-up, Wait ’til Night - South London’s Merrisa Campbell, aka Cooly G, has used her full-length expeditions to explore more complex, difficult and polarising emotional frequencies than can possibly visited on her club-ready EP output. Where her debut album found Campbell a scorned lover, confused by simultaneous feelings of lust and longing, alienation and confusion, Wait ’til Night sees her re-embracing her sexuality to a greater extent than ever before. As such, it could spiritually serve as either a prequel or sequel to its predecessor’s emotional turbulence: portraying either the calm before the storm that led to such a weathering of her being on Playin’ Me, or - taking into consideration the frank and candid way in which she’s able to discuss fantastical desires here - a readiness to brush off the dirt and dust of the past, embracing positivity once more.
Merissa Campbell’s debut album as Cooly G, Playin’ Me, was an unexpected word of mouth gem and marked an expanding of frontiers at the Hyperdub label. It presented a subtle, minimalist sound world, with Campbell’s breathy, restrained vocals often sounding refreshingly abstract. Follow up Wait ‘Til Night presents something of a dichotomy. The music remains mostly skeletal, delicate and mesmerising (although sometimes leaning towards a more conventional electro-soul model) but the lyrics are far from subtle.
Somewhere, a company’s sales have tanked. The reports are in, there may have been some analytical oversight over at HQ — product X is just not selling. Product X is the “new beat,” the one that’s simultaneously sleek and risky, accessible and eccentric, giving but raw, rebellious. The sheer amount of shopping options, choices — the sheer facts of fashion itself — had the unintended result of crippling consumer enthusiasm.
Recorded over a productive two-week period, Wait 'Til Night picks up where Playin Me tracks like "He Said I Said," "Come Into My Room," and its title track left off. The album's theme is evident through track titles like "Freak You," "Your Sex," and "So Deep," and Marissa Campbell's lyrics likewise leave little to the imagination. Whispered with limited range while coated in reverb, the London-based producer, writer, and vocalist switches between simplistic compliments and commands.