Release Date: Nov 2, 2004
Record label: Chicks On Speed / EMI
Genre(s): Indie, Rock, Electronic
Though there was a three-year gap between Chicks on Speed's debut album Will Save Us All! and its follow-up 99 Cents, the band was busy evolving via a prolific amount of singles. And, though the release of Will Save Us All! and 99 Cents roughly bookended the rise and fall of electroclash, the Chicks' second album underscores that the band still has more vitality and ideas than most other artists associated with that trend ever did. 99 Cents reaffirms that the band is more of a smart electronic pop project than anything else: fashion, consumerism, and conventional notions of originality and authenticity are all questioned and played with in the group's intellectually mischievous way.
Chicks on Speed began life as an art-school joke, three girls in a fake band polluting pop with feminism. Having grown into proto-electroclash agitators, the Berlin-based trio have silently watched their Euro-cool and edgy keyboards being embraced by a generation of young women weaned on the Spice Girls and Gucci. On their third album they shout slogans about shopping and famous boyfriends, like Bananarama discovering PiL.