Album Review: The Loneliest Time by Carly Rae Jepsen

Poptimism’s mascot returns with a slightly more mellow sound, but the spirit of fun is still alive and well If poptimism has a mascot, it's Carly Rae Jepsen. She deftly sidestepped the one-hit-wonder label with delicious hooks and explosive production, building a fanbase who, ironically, are just as devoted regardless of how successful her music is. Fifth album The Loneliest Time features a slightly more mellow sound, perhaps following in the footsteps of Taylor Swift and Lorde, but the spirit of fun is still alive and well.

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Carly Rae Jepsen built her career on the peripheries of love--the first move toward a crush on mega-hit "Call Me Maybe," the Springsteenian desire to escape life's worries with a lover on "Run Away With Me," and the haunting daydreams of missed opportunities on "Julien. " She immortalizes these ephemeral moments, preserving them in amber with glistening synthesizers and candied dance-pop melodies. There's a childlikeness to Jepsen's musical pursuit of love which could open itself to critiques of being too fantastical or escapist.

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A highly-decorated Canadian popstar (or rather, pop icon) emerges from a period of isolation. Yet, rather than wielding her usual sword , she carries a "labor of love ". This is Carly Rae Jepsen and 'The Loneliest Time' – her sixth studio album, and another body of chart-pop perfection. Right? Wrong.

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