Release Date: Aug 19, 2008
Record label: Astralwerks
Genre(s): Rock, Pop
Side B outweighs Side A on the Caesars' fifth album, which features the band's familiar mix of garage rock guitars and power pop melodies. This is the first Caesars release in years not to feature "Jerk It Out," the Farfisa-fueled song that orchestrated iPod commercials through the mid-2000s, and only a few songs here (including the Swedish single "No Tomorrow") feature contributions from that retro instrument. Instead, the band places an emphasis on guitar hooks, most of which are pleasantly rough around the edges but fail to flaunt much staying power.
In a way, Sweden’s Caesars paved the way for the likes of Yael Naim, the Ting Tings, and CSS. The power-poppers’ single “Jerk It Out” was featured in the first iPod shuffle commercial, setting the precedent for marginally obscure bands to vault to "marginally recognized" status via iTunes sales. For Caesars, the iTunes ad has (until now) been a pinnacle they haven’t even attempted to top.