Release Date: Feb 1, 2019
Record label: Atlantic
Genre(s): Pop/Rock, Alternative/Indie Rock
Despite finding the New Zealand pair in full creative control of their artistic vision, Don't Feed the Pop Monster is an uneven third outing from sibling duo Broods. Less intense or immediate than their first two efforts, Pop Monster abandons the chilly synth droning of those albums in favor of brighter, warmer textures. Thawed out and energized, Georgia and Caleb Nott present a collection of agreeable indie pop that sometimes thrills but, more often than not, just provides base comfort that puts them in unmemorable limbo.
Broods sit at the intersection where electronica and indie-pop meet. The pair - sibling duo Georgia and Caleb Nott - build on the infectious yet ambient structure of 2016's 'Conscious' with the release of 'Don't Feed The Pop Monster'. It's an experiment in mood, Broods masterfully gliding through the motions of bubblegum sweetness and wistfulness. Their flair for producing infectious earworms, however, is a constant.