Release Date: Jun 14, 2011
Record label: Republic
The music might not match the image anymore, but it's decent nonetheless... Black Veil Brides are undoubtedly a Marmite band, inspiring utter hatred or sheer rabid adoration; no doubt partially created by the fact that they’re fronted by a singer who looks like the lovechild of Tokio Hotel and KISS. Leather and eyeliner reign supreme, and their debut (last year’s ‘We Stitch These Wounds’) was a snarling, vitriolic effort, all cigarette-husky vocals and roaring screams.
For Black Veil Brides' first outing with Universal Republic, they tone back the emo-punk dramatics, and let their ‘80s hair metal freak flag fly. As their look suggests, Mötley Crüe and Kiss are big influences, as is Metallica, and elements of these three bands are evident throughout Set the World on Fire. Vocalist Andy Six (now going by his surname Andy Biersack) still has an emo way of singing, but has replaced his squawky screamo choruses with a gruff, James Hetfield growl that he interjects throughout.