A daring risk that pays off massively.
High expectations mixed with bloated hype can be a deathly combination for the latest hot-mainstream-artist under the spotlight. As it happens, this unfortunate blend has begun to manifest itself around Billie Eilish's adolescent career. Stack that pressure on top of delivering a good sophomore album and this could well make or break Billie's trajectory forever.
Unlike her debut album, which Eilish recently declared she "hated every second" of making, Happier Than Ever was created in solitude and isolation with her longtime collaborator and brother Finneas . Left to their own devices, with no outside influences, the pair have created a sprawling second album heavy with ballads. Packed with slow burns often blurring into each other, it's a record to sit with and study - if you've got the time.
In the aftermath of Billie Eilish' stunning night at the Grammy awards - where she swept all before her in a record-shattering haul - it seemed like this young figure, for so long the Biggest Cult Artist On The Planet, had finally crossed over. Her 2019 debut album 'WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?' felt definitive, a resetting of pop's electronic possibilities, one imbued with a punk-like sense of independence. But it's worth remember that this is an artist at the start of her career.