Album Review: 11:11 by Biig Piig

The debut LP from Jessica Smyth, aka Biig Piig, comes after the artist's 2023 mixtape Bubblegum, which gave us a selection of club-inspired pop tracks sung in a mixture of English and Spanish. 11:11 moves in a similar dance-pop direction with Favourite Girl, delivering a portrayal of the singer's idolised status through a catchy hook and funky bassline. Other tracks like Ponytail and 4AM stick with this aesthetic and combine it with housey claps and snares.

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The slow disco rise of debut album opener '4AM' sets the tone for Biig Piig's transformation from the experimental to a fully-fledged sad-banger master, harnessing both the euphoric waves of festival headlining dancefloor fillers and the impassioned nostalgia that has elevated the likes of Dua Lipa and Jessie Ware over the past few years. '11:11' amps up the genre-bending that dominated 2023's 'Bubblegum' mixtape with welcome newfound consistency; the likes of 'Decimal' and '9-5' bring the essence of East London nightclubs to a whole new fanbase, as do the understated 'Ponytail' or the James Blake-esque underground beats of 'I Keep Losing Sleep''s interlude. As insatiably catchy as it is disarming, the album marries its two sides perfectly.

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"It's a bit of a sad banger. Crying at the club: my favourite thing to do!" Biig Piig says of 'Ponytail', a short statement that encapsulates the home of the new single perfectly. Navigating painful, human topics and experiences through exquisite club beats, you're left battling between the moves you've perfected thanks to BRAT summer or calling your best friend to cry down the phone.

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