Release Date: May 18, 2018
Record label: Infectious
Genre(s): Pop/Rock, Alternative/Indie Rock
Just ask Elon Musk or Tom 'MySpace' Anderson - sometimes pioneers get burned. Take Ash, the Northern Irish trio of power-pop wunderkind who, after fifteen years of playing by the indie-rock rulebook, foresaw the streaming tsunami on the horizon, announced that 2007's 'Twilight Of The Innocents' would be their last proper album, ditched their label and threw themselves face first into the future by releasing a single a fortnight for the best part of a year ('The A-Z Series'). Streaming, unfortunately, was a bit too busy having a bad romance with Lady Gaga to take much notice, and Ash slunk back to the album format in 2015 with the effervescent 'Kablammo!', a record that kicked ass even with its tail between its legs.