Having gunned for the mainstream and thoroughly succeeded with Baby, the UK rapper sets about proving his staying power Perhaps it was the lush instrumentation filling out the intro, fit for a Maybach Music record, or the appealing fragments of golden age R&B cutting through the mix. Whatever it was, Baby (with the legally required Ashanti co-credit) gave a slight indication that Aitch was gunning for the mainstream, and he thoroughly succeeded. The accompanying album hopes to pull off the balancing act that sold Stormzy so many records, as well as giving us an insight into the man behind the boyish grin.
Aitch is a curious artist to evaluate. Bursting out of the traps in 2019, the Manchester rapper demolished the charts, notching up three songs in the Top 10 at the same time . On the brink of cementing his sensational rise, however, he seemed to take a step back; plans for an album were pushed into the long grass, in favour of commercial deals and features.