Zero 7
When It Falls
Release Date: Mar 2, 2004
Genre(s): Electronic
Record label: Elektra
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Album Review: When It Falls by Zero 7
Mediocre, Based on 1 Critic
The Guardian - 40
Based on rating 2/5
Based on rating 2/5
Nature famously abhors a vacuum. And so, it would appear, does the British record-buying public. How else do we explain the rise of London duo Henry Binns and Sam Hardaker, who record as Zero 7? Their success seems dependent on the absence of another studio duo: France's Air, from whom the basic sound of Zero 7's 2001 debut album Simple Things was so obviously borrowed that it was difficult to suppress the urge to alert Interpol every time you heard it wafting around an upmarket clothes store or gastropub.