Album Review of Campaign [Mixtape] by Ty Dolla $ign.
Release Date: Sep 23, 2016
Record label: Atlantic
This election season has been dystopian enough to force YG into touring the country with a Trump piñata. Now the Compton rapper’s day-one bro and producer Ty Dolla $ign—an artist not usually known for his politics on anything beyond “these hoes”—offers his own pro-Clinton statement in a new mixtape, Campaign. In its skits, distorted vocals argue in favor of voting as damage control.
After Donald Trump and Hillary Clinton’s nauseating presidential debate this past week, there are probably some Americans that wish Ty Dolla $ign’s Campaign wasn’t just the name of his new project, but instead a legitimate shot at the presidency. Sadly, Dolla $ign is nowhere near being placed in the Oval Office but by the looks of the Campaign cover art and the triumphant vibe of the tape itself, the West Coast crooner is definitely on a campaign for hip-hop supremacy. Whether you realize it or not, Ty has actually been on an aggressive campaign to the top since he kicked off his Beach House mixtape series back in 2012.
One assumes, given his fame and wealth, that Ty Dolla $ign is the sort of person he portrays himself to be in his songs, which is to say a man whose most pressing matters in life involve fucking the most amount of women as possible while simultaneously never letting them get close enough to be anything more than that. That’s the Ty Dolla $ign we know explicitly, at least. But last year’s debut studio album Free TC presented him, more implicitly, as an artist in the lineage of R&B’s many great horny geniuses—which is to say a man who, when he isn’t fucking women who he doesn’t want to be his girlfriend, is laboring judiciously over his music in some studio somewhere.
With a little over a month until Election Day, one can expect to see many aspects of our culture get political, and the music scene is no different. Thanks to Ty Dolla Sign, nee Tyrone William Griffin Jr., we have a trap soundtrack to carry us there. Unapologetically pro-Clinton, anti-Trump, Campaign follows the tradition of auto-tuned trap warblers like Partynextdoor and Future, mixed in alongside some direct comments on the state of the US government and election system.