Release Date: Jan 26, 2018
Record label: Quality Control
Asked recently to name his favourite rappers, Migos head honcho Quavo rattled off the following list: Tupac, Biggie Smalls, Jay-Z, Kanye West and Gucci Mane – before impishly throwing himself into the mix. It’s not the first time Migos, the ebullient Atlanta rap trio that consists of Quavo, his cousin Offset and nephew Takeoff, have been referenced in the same breath as all-time greats: they’ve gone down in online folklore as The Beatles of their generation. This follow-up to 2017’s rapturously received ‘Culture’ sees them cement their reputation for musical innovation, sly humour and louche delivery as they develop the short, triplet rhymes that have become their signature sound. .
The sequel to Migos' 2017 breakthrough CULTURE is a great album buried beneath expendable extras. Culture II finds Quavo, Offset, and Takeoff embracing their superstardom -- charting the meteoric rise from trap hustling to a lavish lifestyle of glamorous parties and international runways -- with a whopping 24 tracks of mostly serviceable triplet-trap and some undeniable pop hits. Whether this feels overly bloated or supreme value-for-money, however, is up to listeners.
Calling your album Culture is a move so ballsy it feels like trolling if you can’t back it up. And last year, the Migos did: Culture was the resilient Atlanta trio’s best album, but it also felt like a moment, arriving right at the crest of a monster wave of hard-fought acclaim. A lot of that had to do with “Bad and Boujee,” the group’s first No.
I don’t want to make the same mistake as Roy Wilkinson. It’s a name you might be familiar with; in 1997, he made a boldly stupid claim about the boldly stupid Oasis album Be Here Now; ‘In a year’s time every home will have one. ’ Barely a year later, every record store in the country had three, and Select magazine was railroaded for blithely claiming that, among others, ‘all of rock music ha[d] been leading to this point.
SEQUELS ARE TOUGH. Arguably they set a higher burden of proof than the dreaded sophomore LP, since attaching a "II" to a title implies that you have more to say on the same subject a second time around. Everyone wants to be The Godfather, but most people end up like The Matrix. So it is with great pleasure that I report that Culture II, the latest Migos outing, is much better than The Matrix Reloaded, if not as good as The Godfather 2, or, more importantly, the first Culture.