Album Review: My World 2.0 by Justin Bieber

Within two months of release, My World went platinum and two of its singles hit the Top 20, making Justin Bieber an almost inescapable teen pop phenomenon. This ten-song disc, which follows its seven-song predecessor by just over four months, is intended to be the second half of his debut rather than a true follow-up. It’s a shrewd ploy that benefits his insatiable following -- much of which could be into something else by 2011-2012 -- and, in turn, his sales.

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Bieber Fever, ?the heady pop cultural delirium that seems ?to leave grown-ups untouched while sweeping every ?susceptible tween in its path, is now a ?full-blown epidemic — one characterized by shopping-mall riots, Twitpic raptures, ?and generalized episodes of mass swooning. Its source, 16-year-old Justin Drew Bieber, has already racked up 150 million combined plays on MySpace and YouTube (and that’s not even counting the weepy-toddler video that recently went viral), a staggering figure by any measure. But the physical output of ?the Canadian export with the gleaming teeth, pinchable cheeks, and swoopy, insouciant locks of a ready-made pop idol has been ?limited so far to one seven-song EP, last November’s My World.

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Team Bieber know exactly what they’re doing and who they’re talking to. Fraser McAlpine 2010 Justin Bieber is a young man with a sweet voice who has been transformed into a huge entertainment machine. His CD insert lists everyone involved in his career so far, from the studio engineers and executive producers to the legal team and even the lady responsible for “grooming” that perfect hair.

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JUSTIN BIEBER “My World 2.0” (RBMG/Island) This much is clear from the rise of the 16-year-old pop-R&B phenom Justin Bieber: We have the technology, the means to chisel a bona-fide American singing star from a Canadian sprite with a gorgeous swoop of hair, an emphatic grin and only the rudiments of vocal control and power. That cleanly humming machine has streamlined the creation process, outwitted it really. Mr.

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